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Built to serve financial advisors

Established to serve a distinct need in the financial services marketplace

Our Mission

To positively impact the lives and professions of those we serve, always building a community of spirit and purpose as we grow our collective Human QuotientTM.

Our Purpose

Rooted in partnership

We believe it is vital to understand what is important to each financial advisor and their business, just as you do with your clients. This level of knowledge allows Founders to be supportive to the growth of their enterprise and help to promote the achievement of their goals and dreams.


A Partner to Lean on and Freedom to Serve

Founders recognized that many financial advisors don’t want to be alone, but they do want to be independent. Thus, Founders serves as a partner to each financial advisor and as an extension of their enterprise. This provides advisors the support they need to grow their business while empowering them to maintain their independence.

The Notion of Independence

Founders believes in transparency. We believe that “interdependent” more accurately reflects the nature of the RIA/B-D relationship than “independent.” Why? Both the B-D and the financial advisor need each other to thrive. Instead of ignoring the true nature of the relationship, we choose to celebrate it, bringing more care and attention to the relationship between the RIA-B/D and the financial advisor.

Thus, Founders is the first interdependent RIA-B/D. This nomenclature both celebrates the true nature of the relationship between RIA-B/Ds and financial advisors and sets the stage for developing a genuine, personal relationship rooted in partnership.

Shared Resources, Shared Values

Founders Financial welcomes professionals who share our commitment to integrity and leadership. Our Built By and For community is maintained by continuing to listen to the voices of the financial advisors we serve, and is rooted in the belief that we can drive innovation for the community’s collective benefit by sharing challenges and triumphs.


The Founders



Relationship Model

Intentional relationships built with independent financial advisors who seek a trusted partner that promotes true growth and lasting purpose for their enterprise.

Economic Model

Volume and revenue-driven recruiting practices create “lowest common denominators,” mandating the b/d place limits and controls on independent financial advisors.

Advisor as a Member Partner

Independent financial advisors have a voice that is valued and heard, a “seat at the table” that both provides and reaps the benefits of shared wisdom and relationships.

Advisor as a Number

Quantity over quality approach leaves the voice of each individual advisor unheard, creating a profound deficiency in b/d’s understanding of the needs of each “rep.”


Member Partners combine to create a community of like-minded professionals who strive towards individual and collective excellence through servant leadership and active participation.


Advisor’s acceptance of the “status quo” independent model enables the b/d to benefit from each advisor’s growth while keeping much of the burden on independent business owners.

Built By and For

Best-of-breed solutions are developed alongside our Member Partners, delivering tailored, comprehensive, and fully-supported platforms.

Black Box Model

Find-it-yourself solutions provide breadth of choice for the advisor and allows the b/d to remain at arms-length, removing the need to fully support each “rep.”


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