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We Love Building Relationships & Serving Others in the Pursuit of Dreams


The traditional broker-dealer and RIA relationship feels broken and one-sided for many independent advisors. We believe in the power of partnership and are relentless about putting the dreams of our Member Partners first.


A Disruptor to the Status Quo

Our Founder and Chairman, Michael Brooks, believed that the greatest impact he could make was to serve and create opportunities for others. He formed Founders Financial to provide independent financial advisors with something different — an uncommon place where advisors could be around like-minded individuals that shared a desire to serve others by placing their needs first.

Through the values of servant leadership grew an interdependent community that embraced shared values and resources and accountability to one another. This stood in contrast to the guarded, hands-off approach seen across the rest of the industry that led advisors to want more.

Today, Founders Financial is home to advisors like you who welcome the strength of a community over the constraints of isolation. A place where you can experience an unprecedented level of service and care that helps you grow more than just your assets under management. A foundation that stays true to its values. A team that keeps its promises. And the pursuit of relationships grown out of love and respect for one another.
Michael Brooks, Founder and Chairman of Founders Financial in corporate boardroom


Our Mission

To positively impact the lives and professions of those we serve, always building a community of spirit and purpose as we grow our collective Human Quotient™.


We’re Focused on What’s Important to You

The things that matter most to you also matter most to us. We invest ourselves in your personal and professional goals to help you flourish and reach your dreams. This is what drives us, so every member of our team digs in and helps put you in a position to succeed and achieve your goals.


Empowerment Through Partnership

You don’t walk this journey alone — or at least you don’t have to when you join our family. Our community has entrusted us to provide leadership while respecting their freedom as independent advisors. We embrace this responsibility and serve you as an extension of your team by providing the support and resources needed at every stage of your enterprise journey.


The Power of (Inter)dependence

We believe that “interdependent” more accurately reflects the nature of the broker-dealer/RIA relationship than “independent.” Why? We need each other to thrive. Instead of ignoring the true nature of the relationship, we choose to celebrate it, bringing more care and attention to the relationship between us.

We are the first interdependent broker-dealer/RIA. This nomenclature both celebrates the true nature of the relationship and sets the stage for developing a genuine, personal relationship rooted in partnership.


Shared Resources, Shared Values®

We welcome professionals who share our commitment to integrity and leadership. Our Built By and For community is maintained by continuing to listen to the voices of the financial advisors we serve and is rooted in the belief that we can drive innovation for the community’s collective benefit through our culture of shared resources and values.


The Founders



Relationship Model

Intentional relationships built with independent financial advisors who seek a trusted partner that promotes true growth and lasting purpose for their enterprise.

Economic Model

Volume and revenue-driven recruiting practices create “lowest common denominators,” mandating the b/d place limits and controls on independent financial advisors.

Advisor as a Member Partner

Independent financial advisors have a voice that is valued and heard, a “seat at the table” that both provides and reaps the benefits of shared wisdom and relationships.

Advisor as a Number

Quantity over quality approach leaves the voice of each individual advisor unheard, creating a profound deficiency in b/d’s understanding of the needs of each “rep.”


Member Partners combine to create a community of like-minded professionals who strive towards individual and collective excellence through servant leadership and active participation.


Advisor’s acceptance of the “status quo” independent model enables the b/d to benefit from each advisor’s growth while keeping much of the burden on independent business owners.

Built By and For

Best-of-breed solutions are developed alongside our Member Partners, delivering tailored, comprehensive, and fully-supported platforms.

Black Box Model

Find-it-yourself solutions provide breadth of choice for the advisor and allows the b/d to remain at arms-length, removing the need to fully support each “rep.”


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For over 30 years, we have built a culture focused on relationships and serving others in the pursuit of their dreams. Allow us to serve you in that same pursuit.
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